About me

I’m an AI-native product designer who doesn’t stop at the design file. I work alongside product and engineering teams to shape strategy, surface insight, and design the experience — then help build it: immersive prototypes, MVPs, and reusable code like design systems and front-end UI your engineers can build on. AI is what lets me go that far down the stack without lowering the design bar.

MY SUPERPOWERS

  • Co-author of the AI Design Thinking methodology that put Intellias on AWS's preferred-partner shortlist

  • Microsoft certified AI Product Manager

  • Nielsen Norman Group certified UX Manager

  • Designs and builds: prototypes, MVPs, and reusable code

  • Strategy to working code, alongside your team

  • Player-coach lead who stays in the work

Expertise & leadership — player-coach

  • 16 years

    Experience Strategist & Designer

  • 11 years

    Consulting expertise

  • 5 years

    In-house product expertise

  • 8 years

    Leading Design Depts & Teams

    Built and scaled design teams while staying in the craft myself

  • 20+ designers & researchers

    Direct Supervisory

    Directly supervised and developed talents (individual contributors & leaders)

  • 70+ designers & researchers

    Co-leadership

    Played a key role in a global leadership team (director + 3 heads), scaling design operations and strengthening organizational impact

Selected Partnerships

Retail & E-commerce

Fintech & Insurtech

Mobility

Other domains

Key Achievements

Several million higher annual revenue thanks to the conversion optimization program (B2B e-commerce)

Dozens of percent increase in paid subscriptions thanks to introducing an offer for new target customers (HR Saas)

Securing business development leverage through building the most experience-driven ecosystem in the area (B2B banking)

Successful scaling of the design team to over 70 experts (+50%) and introducing strategic competencies

I co-authored the Intellias AI Design Thinking methodology, which earned the company a place on AWS's preferred-partner shortlist for AI implementation.

Design is becoming a strategic capability for company growth

New approaches to innovation and early validation de-risk major investments

Growth focus

  • Knowledge certified

    • Nielsen Norman Group: UX Management
    • Microsoft: AI Product Manager Certificate
    • SCOTSMAN: B2B Commitment Selling
    • Google Cloud x Mind The Product: AI in Product Management

  • Knowledge shared

    • UX-PM Certification Trainer, UX Alliance - 5 years
    • UX Postgraduate Studies Lecturer - 5 years
    • Masterclasses for Experience Strategists & Designers

Skills & Tools

  • Product & Experience Strategy

    • Product Discovery
    • Market & Business Analysis
    • Design Thinking & Design Sprints
    • AB Testing
    • UX & Business Metrics

  • Design & Research

    • Ecosystem Design
    • Qualitative & Quantitative User Research
    • Rapid Prototyping
    • User Interface Design
    • Design Systems
    • DesignOps
    • Accessibility & Inclusivity

  • AI & Low-code Tools

    • Claude Code
    • Cursor
    • Figma Make
    • Google Antigravity
    • Framer
    • Webflow

  • Business Side of Design

    • Stakeholder Management
    • Design Advocacy
    • Metrics & OKRS
    • Strategic Design Methods and Tools

  • Team Management

    • Team Leadership
    • Staffing & Recruitment Processes
    • Team & Process Scaling
    • Skill & Development Planning

  • Coding Skills

    • Tailwind CSS
    • TypeScript
    • Git
    • shadcn, HeroUI and similar libraries